Tío Pepe Challenge
Select your market/territory
What is the Tio Pepe Challenge?
It is a global competition that aims to inspire the bartender community to explore the versatility of the wines and spirits of Jerez, by creating spectacular cocktails. Each country’s winner will have the opportunity to travel to out winery in. Jerez to live the experience of the competition’s grand global final.
Check out the legal terms and conditions
González Byass Sherry Cask
Since the very beginning of the history of the wines made in Jerez, wooden barrels have been the cellarmen’s most important tool for refining their wines. This new Sherry Cask Edition will combine mixology, Jerez wines and spirits aged in butts that have previously contained wine to bring the uniqueness of our wines to bartenders from all over the world.
1. Get inspired.
Discover the cocktails that made it to the Grand Final in previous years: original, delicious and with an unmistakable Sherry character!
GET INSPIRED PORTFOLIO2. Workshops.
Discover the world of Sherry wines and spirits by joining exciting workshops and events in your country.
- 17th January at Sonora Bar Amsterdam
- For more information and reservations, please contact your local supplier - Activin
- Tim Fransz fransz@activin.nl
3. Sign Up
Create your cocktail and join the world’s biggest Sherry-based cocktail making competition.
- 1. Register your personal details
- 2. Register your bar info
- 3. Upload your signature cocktail recipe and photo
- 4. Include it on your bar’s menu
Share your cocktail on your social networks and those of your bar, tagging @TioPepewines with the hashtag #TioPepe #TioPepeChallenge
ENTER LEGAL TERMS AND CONDITIONS4. Next stop, Jerez!
Be selected to participate in the Dutch final and get a chance to represent your country at the Tio Pepe Challenge global final.
- ✓ Participation deadline (NL) March, 17th.
- ✓ National finalists will be announced short after the closing of the country registration deadline.
- ✓ A jury of experts will select the local winner at the day of the event.
- ✓ The 3 best Sherry Cocktails in each country will receive a recognition for their establishment.
The Dutch final will be held on the 8th of April. The winner will advance to the global final, which takes place from the 6th till the 8th of May in Jerez de la Frontera.
